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DIGITAL ADVERTISING
We recommend using the sRGB color profile and using Adobe's "Save for Web" with JPEG High, Quality 60, with image size
dimensions designated in pixels (width x height) at 72dpi. Please see the IAB DISPLAY ADVERTISING GUIDELINES for
detailed specifications. Ad sizes greater than 100KB will be either resized or rejected. All ads are served through Google's DoubleClick
for Publishers platform. Most third party tags including HTML5 are also accepted and will be tested.
The RESPONSIVE LEADERBOARD will resize responsively based on browser size. Please provide all three sizes for this ad
unit: 728x90, 468x60, and 320x50. Large browser windows will display a 728x90, tablets will typically display a 468x60, and
mobile devices will display the 320x50 ad size.
*HTML5 Ads – HTML5 ads are in beta and can be tested before serving. We accept HTML5 creative bundles (.zip file) created from
Adobe Edge, Google Web Designer and Tumult Hype. Other HTML5 creative types could fail or create unexpected problems with
the creative. We recommend to carefully inspect all creatives (Edge, Hype, GWD or otherwise) before submitting. Make sure that your
creative .ZIP bundle doesn't contain unsupported assets (e.g. SVG, WebFonts, video files), as the unsupported assets will be discarded
and the uploaded creative might have rendering issues. We also accept most third-party ad tags served from Google DoubleClick
Studio + Creative Solutions or other third-party providers. See http://www.iab.com/guidelines/html5-for-digital-advertising-guidance-
for-ad-designers-creative-technologists/ for additional designer guidelines.
**Flash Ads – Flash ads are not recommended and will not serve on Apple devices. Flash ads will no longer be supported or
uploaded effective January 2, 2017. Please provide a backup JPG, GIF, or PNG for browsers that do not support flash.
The FLOATING POP-UP AD will be created by Modern Luxury in HTML5. Please provide assets as GIF, JPG, or PNG in
600x500 ad size and a YouTube Video ID if desired. A demo page will be provided before the ad campaign begins.
The AD PUSHDOWN will be created by Modern Luxury in HTML5. Please provide a GIF, JPG, or PNG in both the 970x90
and 970x415 ad sizes. A sample test page will be provided before the ad campaign begins. The Ad Pushdown serves on the homepage
ONLY with a maximum of 3 impressions per user, per day.
AD UNIT
Large Leaderboard
Responsive
Leaderboard
Medium Rectangle
Half Page
Floating Pop-Up
Ad Pushdown
DIMENSIONS
970x90
728x90, 468x60,
and 320x50
300x250
300x600
600x500
970x90 expands
to 970x415
TOTAL FILE SIZE
40KB-200KB
40KB-200KB
40KB-200KB
40KB-200KB
40KB-200KB
40KB-200KB
FILE TYPE
GIF, JPG, PNG, HTML5*
GIF, JPG, PNG, HTML5*
GIF, JPG, PNG, HTML5*
GIF, JPG, PNG, HTML5*
GIF, JPG, PNG, HTML5*
GIF, JPG, PNG
MATERIALS DUE
5 business days
5 business days
5 business days
5 business days
5 business days
10 business days
IAB STANDARD Please provide a click-through URL for all ads.
IAB Standard Specifications
