Vegas Magazine - Niche Media - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.
Issue link: http://digital.greengale.com/i/715647
Model behavior! Customers at the new Tadashi Shoji boutique in Fashion Show can walk the black tile "runway" right along with life-size models on the screen in the middle of the store. Tadashi shoji's new boutique hits close to home—his own, in fact. we spoke to the designer about the new store in fashion show. By AndreA Bennett project runway Your new boutique in Fashion Show is beautiful. Did the move from Forum Shops owe anything to the expansion at Fashion Show? Thank you! When I read the exciting news about the Fashion Show expansion I knew I wanted to be a part of it. Our Tadashi Shoji boutique is completely transformed and fits right in the new high-end development. March Studio designed the space—and your home in Pasadena. Is there any design crossover? With the meticulous work that was done to design my home, I trusted March Studio to do the same with our Vegas boutique. The architectural firm had already redesigned our South Coast Plaza store (in Orange County, California). With its large translucent glass louvers and giant plasma screens, March Studio captured the energy of our runway shows and translated the exact same mood to our Vegas store. I wanted the store to capture the glitz and glamour of Las Vegas. I notice there are life-size video screens, and when I went inside I actually felt I was walking a runway! I'm so glad you felt that way! We wanted to create a completely new experi- ence for the customer. As soon as you enter the boutique, oversized screens that play creative 98 vegasmagazine.com PhotograPhy courtesy of tadashi shoji Space now open