ML - Michigan Avenue

Michigan Avenue - 2016 - Issue 4 - Fall - Two for the Money

Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!

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88 MICHIGANAVEMAG.COM PHOTOGRAPHY © LOUIS VUITTON MALLETIER, JEAN-FRANÇOIS ROBERT (BURKE); COURTESY OF LOUIS VUITTON MALLETIER/ALESSIO BOLZONI (CENTER LEFT; BOTTOM RIGHT); LOUIS VUITTON/BRETT LLOYD (TOP CENTER; BOTTOM LEFT) "EVERY MALE NEEDS SOME ENCOURAGEMENT TO DRESS BETTER WHEN HE'S WATCHING THE RACES." —MICHAEL BURKE For Louis Vuitton chairman and CEO Michael Burke (RIGHT), the America's Cup collection of leather goods and menswear— including his favorite piece, the jaunty Regatta Sneaker (TOP LEFT)—is a natural extension of the brand's longstanding partnership with the America's Cup itself, which this year has also seen the debut of a new LV-designed America's Cup logo (CENTER). risk-taking, disruption, and technological innovation." To celebrate the 33-year relationship and even more firmly put its brand stamp on the series, Louis Vuitton has debuted the America's Cup men's collection, which expresses the spirit of the race in a variety of stylish pieces ranging from chunky knitwear and cargo shorts to chic leather goods sporting the brand's new Damier Cobalt Regatta, all with a casual flair tailor-made for dockside spectating. "We're not competing with extreme perfor- mance wear," notes Burke, "but every male needs some encour- agement to dress better when you're watching the races." Beyond the collection, the company created a custom-made travel case for the America's Cup trophy itself, an exquisite work of craftsmanship that took LV artisans 400 hours to complete and matches up impressively with the grandeur of the trophy itself. It's an alliance that's both smart and synergistic: Even as anticipation builds with upcoming races in Toulon, France (September 9-11) and Fukouka, Japan (November 18-20) culminating in the qualifiers and challenger playoffs followed by the final match in Bermuda in May-June 2017, Louis Vuitton is generating buzz of its own for a second wave of the America's Cup collection to be launched next April. Perfect timing—and a perfect fit for two brands at the pinnacle of their game. Louis Vuitton, 919 N. Michigan Ave., 312-944-2010; louisvuitton.com . STYLE FASHION INSIDER

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