Austin Way Magazine - GreenGale Publishing - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.
Issue link: http://digital.greengale.com/i/692367
MAKING WAVES WITH COVE, REBECCA YANOFF HAS CREATED A TRAVEL-INSPIRED OASIS IN THE HEART OF SOCO. As a college student, Rebecca Yanoff loved living on vibrant and eclectic South Congress Avenue, but she missed the type of high-low shopping she grew up enjoying in New York, where she could easily find chic labels mixed with less expen- sive, trendy pieces. Now Yanoff is filling that SoCo niche herself by opening Cove boutique, an airy, breathable space filled with upscale casual lines, swimwear, accessories, and stylish gifts. But Cove was several years in the making. After earning a liberal arts degree at UT and her master's at St. Edward's as well as taking time off to travel in Europe, Yanoff became a personal trainer at Castle Hill Fitness, where she developed important friendships. "You become close with your clients," says Yanoff. "They pushed me to do more and knew I wanted to be an entrepreneur." As Yanoff began developing her business plan, one fitness client in particular became essential: real estate developer Peter Barlin, who partnered with her to build a new structure on an empty lot on her SoCo street of dreams. Cove's modern, sleek two-story building, designed by Austin's Un.box Studio, sits on the hot corner of Gibson Street and South Congress, îî CLOCKWISE FROM TOP LEFT: Cove beckons with inviting lounge areas; owner Rebecca Yanoff; swimwear and upscale casual clothing are showcased at the South Congress boutique. PHOTOGRAPHY BY AMY V. COOPER (MIRROR, STAIRS, STORE); KATE ZIMMERMAN (YANOFF) AUSTINWAY.COM 65 STYLE OF THE CIT Y