Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!
Issue link: http://digital.greengale.com/i/641712
"BROOKS BROTHERS NEEDED AN EVOLUTION, NOT A REVOLUTION." —ZAC POSEN PHOTOGRAPHY COURTESY OF BROOKS BROTHERS ZAC ATTACK ZAC POSEN BRINGS A BOLD GLAMOUR TO BROO BROTHERS. BY SAMANTHA YANKS Red-carpet watchers know a Zac Posen gown when they see it: the exquisite corsetry, the couture techniques, the formal- meets-fab allure. That is why some industry insiders were surprised when, last year, Posen was named creative director of Brooks Brothers, the all-American brand known for men's suiting and preppy-casual womenswear. "Taking sportswear further while respecting the original codes of the house was a challenge, but I love the challenge," says Posen. "For me, Brooks Brothers needed an evolution, not a revolution." For his debut collection, that evolution takes the form of pattern play with black and blush separates, oversize heritage prints, and his characteristic jolts of color. The silhouettes, too, are emblematic of easy dressing. "Where our Zac Posen collection is more to-the-body, with Brooks Brothers, there's a celebration of straightfor- ward construction." The result may be sportswear, but it's still very much Zac Posen. Says the designer, "It's creating a collection that has pop, but is still sophisticated." 713 N. Michigan Ave., 312-915- 0060; brooksbrothers.com . 90 MICHIGANAVEMAG.COM STYLE EXCLUSIVE