Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!
Issue link: http://digital.greengale.com/i/641712
from above: On the road: Breaking bread with our Boston Common team—Editor-in-Chief Lisa Pierpont and Publisher Glen Kelley ( at right)—at incredible Italian joint Davio's with the restaurant's chef/CEO Steve DiFillippo. Move over, Mr. Worldwide! Channeling my inner Pitbull while crashing our accessories shoot at our New York headquarters. Publishing is sometimes mis- characterized as being a monolithic industry that's unrespon- sive to change. That's hardly that case—we proved that much eight years ago upon launch- ing Michigan Avenue, subsequently setting a new standard for luxury lifestyle magazines and websites (amidst a crippling recession, no less). Whether it's boasting Oprah Winfrey and First Lady Michelle Obama as contributors in our inaugural issue; fêting hockey heroes Jonathan Toews, Duncan Keith, and Hollywood icons Robert Redford and Harrison Ford at their own blowout cover bashes; or conceiving unique cover interpreta- tions with artists like Peter Max, Michigan Avenue has consistently reinvented experiential marketing and editorial content at a hyper-local level to national acclaim. However, success is a product of innovation, not complacency. That's why we're again setting a new industry benchmark with the "relaunch" of Michigan Avenue, starting with the Spring Fashion issue in your hands. At GreenGale Publishing, we're acutely aware of how our readers con- sume content and how our partners want to connect with audiences; to that end, we're evolving stylistically and editorially to present our content in an engaging, reader-friendly setting that reflects the contem- porary media landscape. But, as you explore our newly introduced core verticals of Scene, Style, and Space—and notice newly featured partners, like Chicago's freshly launched Scene Television Network on Comcast channel 392—you'll see that we haven't strayed from our values. Whatever iteration we assume in print, online, or in life, our core mission will be to always connect, captivate, and celebrate our communities with consciousness. So, how do you think we've accomplished that goal? I welcome feed- back at @danuslan or @michiganavemag. To those that have been with us since birth, I thank you; and for those of you joining in for our rebirth, welcome—you've arrived at just the right time. dan uslan Follow me on Twitter at @danuslan and on Facebook at facebook.com/danieluslan. PhotograPhy by Jeff Crawford (model) 30 michiganavemag.com LETTER FROM THE pREsidEnT and pUBLisHER