Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!
Issue link: http://digital.greengale.com/i/641712
photography Courtesy of Mysi of soda fountain photo (sLoan) from left: With Chicago House CEO Stan Sloan to celebrate the group's Another Door Opens fundraiser in the treasure-filled surroundings of Architectural Artifacts; and talking food with Piccolo Sogno chef/owner Tony Priolo at First Bites Bash. ChiCago is suCh a dynamiC City—I'm talking ever-changing, never-stopping, blink-and- you'll-miss-it action every day of the year, from booming industry and world-class culture to the buzz, buzz, buzz of energy and exchange of ideas that happens when you mix 2.7 million residents and 50 million visitors a year in a stunning landscape of incredible architecture, expansive green space, and vibrant neighborhoods. To be a magazine that can keep up with a city like Chicago, you've got to be nimble, adaptable, and eager to evolve—which is why I'm so pumped to unveil a dynamic new design and format for Michigan Avenue for 2016. Divided into the sections of Scene, Style, and Space, it's not just new, it's now—a reinvented, reconceptual- ized Michigan Avenue with fast-paced, high-energy stories and wow-worthy images that perfectly fit the way we consume media today. Along with that comes even more pages of local content, from high fashion to home design, from profiles of hot shot young entrepreneurs to inspiring snapshots of the Chicagoans who are busting their tails to make this city a better place. And what a fistful of stories we've got to share this time around. We get inside the head of Louder Than a Bomb founder Kevin Coval, who's inspired thousands of kids to express themselves through spoken-word poetry. Taste the killer chicken fried steak biscuit at Buck's and buzz-induc- ing rum cocktails at Sparrow. Ogle Donna Hall's over-the-top home on East Lake Shore Drive (I want that butterfly painting). And in page after luscious page of this Spring Fashion issue, we shimmy through trend after trend to sound the alarm on what you'll want to be wearing once the snow melts for good. In a head-spinningly dynamic, ever-changing city like Chicago, you can get left behind or you can lead the way. Well, here we are. Make way for the new Michigan Avenue. J.P. ANDERSON Follow me on Twitter at @JP_ Anderson and at michiganavemag.com. 28 michiganavemag.com LETTER From THE EDITor-IN-CHIEF