Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!
Issue link: http://digital.greengale.com/i/641712
PhotograPhy by Jason Peterson In his day job as North American CCO of Havas Worldwide, Jason Peterson is one of the most influen- tial creatives in the city, overseeing $100 million worth of business for clients like Craftsman, Dos Equis, and Citibank. But that's 700,000 followers at @jasonmpeterson, not to mention press galore and speaking gigs across the country. "I look for giant urban scale, like a massive alleyway with a tiny person," explains Peterson of his signature images, which typically snag 10,000-15,000 likes apiece. "It takes the little square of your phone and kind of changes the dimensions of it, which is why I think I've been so successful on social media." Peterson's rock-star status in the medium also gives him serious cred with potential clients. "We'll go into a new business pitch and I'll talk about [my Instagram success], and they're like, 'Oh my god, I want that.'" . Insta ChiCago Advertising bigwig And sociAl mediA mAster Jason Peterson cAptures the city's urbAn lAndscApe in blAck And white. nothing compared to the power the 47-year-old West Loop resident wields on Instagram, where his dark, moody, mysterious images of Chicago—most shot in stark black-and-white on his iPhone 6s Plus—have garnered him more than 14 michiganavemag.com FULL FRONTAL