ML - Vegas Magazine

2012 - Issue 3 - April/May

Vegas Magazine - Niche Media - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.

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TRIL OG Y AD VER T ORIAL The Real McCoy Many try to be the best; few succeed. Las Vegas, is no diff erent. Bars, restaurants, clubs and casinos are plenty. But the elite stand out because things are diff erent. That waitress is unforgettable, the food is out of this world, the scene is amazingly chic and the drinks, oh the drinks. There's no mistaking them for anything but the real thing. And none of it is by accident. Meet the Wirtz Beverage Nevada Trilogy team. The best of the best when it comes to knowing what's hot, what's here and how to get it. They are ahead of the trends, bringing the best in the world to only the best in Vegas. "It takes an understanding of not only the best wine, spirits and cocktails out there but also how to make them uniquely Vegas," explained Braden Andreas, Director of Fine Wine for Trilogy Wine & Spirits. Having the best brands is only the start. "Our approach harkens back in time to a diff erent way of doing business. One where quality means expertise, dedication to the craft and time-spent helping the best of the best get it just right," says Andreas. The Trilogy team is The Real McCoy, working with sommeliers and mixologists from the top-tier restaurants, bars, resorts and clubs to make sure what you drink is as amazing as what you eat and what you wear. From menu design and cocktail development to staff training and education, this team is not your old-school distributor. "We've brought together a group of people renowned for expertise and innovation," explained Andreas. "Thomas Burke and Larry O'Brien, elite Master Sommeliers; Eric Swanson one of the best Sake experts in the country; and John Smith and Mike Tadich, revered rare and Italian wine specialists." It takes an understanding of the market and the craft, a deftness for providing education, service and the very best products the industry has to off er to get it just right. It looks like Trilogy has done just that.

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