Vegas Magazine - Niche Media - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.
Issue link: http://digital.greengale.com/i/486631
Gwen Stefani's band No Doubt was among the first acts announced for Rock in Rio's US debut, and they'll perform on the fest's first day, May 8. Ready to Rock One Of the biggest music festivals in the wOrld is setting up shOp On us sOil fOr the first time, and vegas is its perfect stage. by michael ventre Today, Roberta Medina is the executive vice president of Rock in Rio, one of the world's largest music festivals, which is about to transform a prodigious chunk of the Strip into a musical version of Oz. But back in 1997, she was a student at UCLA, working on a group project for a marketing course, when one of her classmates suggested that perhaps Las Vegas would someday make a good home for Rock in Rio. "I remember saying, 'Ah, that's crazy!'" she recalls with a laugh. Ladies and gentlemen, welcome to crazy. Created in 1985 by Medina's father, Brazilian businessman Roberto Medina, Rock in Rio has photography by Kevin Mazur/getty iMages for global Citizen festival; opposite page: C flanigan/filMMagiC (Mars); astrid stawiarz/getty iMages for MoËt & Chandon (swift) CULTURE Hottest Ticket 40 vegasmagazine.com