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photography
by
brad
swonetz
Michael Gruber—seen on the
roof of Drai's—has made a
career of injecting adrenaline
into Vegas nightlife.
LabeL Maker
Drai's EntErprisEs partnEr Michael Gruber is parlaying Victor Drai's aftEr hours
following into las VEgas's first major rEcorD labEl.
by todd peterson
On a blistering evening in July, I catch up with Michael Gruber at Drai's
Beach Club, atop The Cromwell. Gruber is gamely posing for photos in
the 100 -plus-degree heat and offering a rundown of where he's spent his
week: St-Tropez, London, Manhattan, Vegas. In a few hours he's catch-
ing a red-eye back to New York City. Michael Gruber isn't a household
name in Vegas, but his fingerprints can be found on some of the Strip's
most innovative ideas of the year. He is the managing partner in Drai's
Enterprises, headed by entertainment/restaurant/nightclub entrepre-
neur Victor Drai. The two men have been partners for seven years, and
this year the company rolled out Drai's Beach Club and Nightclub, as
well as the new Drai's After Hours, The Cromwell's basement club-
sla sh- spea kea sy for 2 4 -hour pa r t iers. It 's no
vegasmagazine.com 57
PeoPle Power Strip
