ML - Michigan Avenue

2014 - Issue 5 - September

Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!

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What is the atmosphere like during the event? ER: We have a lot of events [leading up to the game]: a golf outing and a pep rally in Daley Plaza on Friday, where we have a battle of the team's two college bands. There's nothing like it—to get people in downtown Chicago energized to see that. And it's not just the African-American community that supports the event; it cuts across all areas of the city. We probably have 10 different ethnicities that attend these games, and it's really good to see. It's a city event. This is a world-class city, and we want people to know about our event and come to it. With all the attention on violence in Chicago right now, is the game even more important this year? TR: Absolutely. Our mantra before was "Stop the Violence," and we strive for no-crime days and weekends—just give it a rest, because we can do better. Violence is not the way to solve your issues. ER: We've got to find a way to put an end to it. We have to get some jobs; we have to give these kids some hope. TR: We employ a great number of youths before, during, and after this game. We want them to come to work, understand what goes on, and be presentable, and here's the reason why—because people are looking at you and you represent us and the city. So clean up, dress up, and show up. We had one young lady who came in, showed a lot of promise, and we gave her an office job on the weekend. As a result, she moved up to our bakery operation. Now she has finished college and is working at one of the big accounting firms. She says all the time, "I owe it to you guys; you gave me my start." So we have a number of success stories like that, but we don't do it for accolades— we do it because it's the right thing to do. MA Tickets are $17–$45 Saturday, September 20, at 3 pm, Soldier Field, 1410 Museum Campus Dr., 773-874-8000 ext. 4024; chicagofootballclassic.biz Mayor Rahm Emanuel tosses the coin for the 16th Annual Football Classic. "we wanted to provide entertainment and show [youths] that colleges are within their grasp." —timo thy rand photography by Leroy hart/hart's photography & Co. ConTinueD FroM page 86 PEOPLE Spirit of Generosity Send It . Serve It . Bring It We know it's an oxymoron... Introducing Vegan Cheesecake How to get it: shop.elicheesecake.com or 800.ELI.CAKE Eli's Cheesecake, 6701 W. Forest Preserve Dr., Chicago Or ask for it at your Favorite Grocer but we've created a dessert so rich and creamy we couldn't resist calling it cheesecake! Made with Tofu . Dairy Free . Egg Free We ship anywhere in the US . Local delivery city & suburbs

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