PHOTOGRAPHY
BY
ROGER
HUTCHINGS
For those in the know, the Via Borgonuovo is not
just a street in Milan marked by classic architec-
ture and cultural destinations—it also happens to
be the longtime home of Giorgio Armani. So it's
fitting that the designer chose the street's name
when he christened his new signature handbag
collection, now available at the sumptuous
Giorgio Armani boutique on Michigan Avenue.
"Milan is the city where I have chosen to live
and work, because it's a city full of nuances," says
Armani, who settled at the Via Borgonuovo address
in 1982, not long after he founded his namesake
brand. "Lately, I've been fascinated by the new sky-
line that can be seen from Corso Garibaldi, a street
that hosts buildings of the old Milan, along with new
skyscrapers that stand out on the bottom—it creates
a unique contrast," he says.
The Armani brand has become synonymous
with modernity and nuance, classicism and
grace. The Borgonuovo
Giorgio Armani at work
in his atelier in Milan.
CIAO
BELLA
ICONIC ITALIAN DESIGNER
GIORGIO ARMANI IS ENTHRALLING
STYLISH CHICAGOANS WITH THE
BORGONUOVO, A NEW BAG DESIGN
THAT MARRIES THE STREETS OF
MILAN WITH THE CRAFTSMANSHIP
OF AN ARMANI SUIT.
BY BRYN KENNY
CONTINUED ON PAGE 48
MICHIGANAVEMAG.COM 47
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