ML - Michigan Avenue

2014 - Issue 3 - May/June

Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!

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PHOTOGRAPHY COURTESY OF CARTIER A wa lk t h rough t he ha lls of SI H H—t he Sa lon I nter nat iona l de la Haute Horloger ie lu xu r y watch ex h ibit ion, held in January in Geneva—was an eye-popping exper ience. The "boot hs," in actua lit y, were sprawling spaces. Inspired by their brands' respective messages, they offered a glimpse into a mansion's living room, a peek at an ocean reef, even a mechanical wonder featuring life-size automatons holding watches under magnifiers and turning in place once every hour. The mes- sage this year among the makers of haute time- pieces is clear: Women reign supreme. More than ever before, the unveilings focused squarely on satisfying the demands of today's discerning female clientele. As brands recognize this arena as a new luxur y playg round, they also realize that when it comes to choosing a watch, women expect more than just a pretty face. "Women have been get t ing notor iously sophisticated over the past several years about watchmaking culture, and that is becoming even more obvious lately," says Richard Mille, founder of the eponymous brand. "There is no question that women have knowledge about even the most technica l aspect s of watchma k ing." Mille has dubbed 2014 the Year of the Woman, and while he first crafted feminine timepieces nine years Not Just a Pretty Face AS SEEN AT THIS YEAR'S SALON INTERNATIONAL DE LA HAUTE HORLOGERIE, A BUMPER CROP OF WONDROUS WATCHES PUTS WINDY CITY WOMEN AT THE FOREFRONT OF MECHANICAL TIMING TRENDS. BY ROBERTA NAAS Cartier's Les Indomptables de Cartier brooch watch (price on request) features a green enamel dial with a crocodile scale motif and enamel leaves. The crocodile, which can be removed from the watch and worn as a brooch, is made with 18k gold and brilliant-cut diamonds and boasts emerald eyes. It is part of a limited edition of 50 numbered pieces. Available by appointment at Cartier, 630 N. Michigan Ave., 312-266-7440; cartier.us continued on page 124 122 MICHIGANAVEMAG.COM TIME HONORED 122-124_MA_SS_TimeHonored_May/June_14.indd 122 4/14/14 9:54 AM

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