ML - Michigan Avenue

2014 - Issue 1 - Winter

Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!

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Page 85 of 123

TASTEMAKER Dapper Daniel AS ESCADA LAUNCHES ITS FIRST US E-COMMERCE SITE, FASHION DIRECTOR DANIEL WINGATE REFLECTS ON THE SPRING COLLECTION AND THE LEGENDARY LABEL'S CONNECTION TO CHICAGO. BY LAUREN FINNEY PHOTOGRAPHY BY ELIZAVETA PORODINA F rom Florida to New York's Parsons School of Design to Munich, Daniel Wingate's journey to the fashion directorship of German luxury brand Escada has been an adventurous one. The 44-year-old's eclectic background, combined with extensive travel experience, is helping catapult Escada into a new era under Megha Mittal, who took ownership of the brand in 2009. "I am really proud of the work and innovation we, as a team, have created," says Wingate, who has worked at the brand since 2004. "Each morning I wake up thinking, 'How can I surprise the Escada woman next; how can I excite her?' Much of my time is spent editing and focusing our collections into the most concise and powerful message possible. Every time I travel, I meet with Escada customers to keep up with their ever-changing lifestyles and needs from the brand." This on-the-go 84 MICHIGANAVEMAG.COM 084-085_MA_SS_TasteMaker_Winter_14.indd 84 1/10/14 9:43 AM

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