ML - Vegas Magazine

2013 - Issue 7 - November

Vegas Magazine - Niche Media - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.

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Page 81 of 131

STYLE SETTER RIGHT: Ferragamo's Forum Shops boutique is one of its most successful. FAR RIGHT: This white crocodile runway bag ($17,000) is available only in Las Vegas. "Salvatore really did have the soul of a genius." continued from page 78 have envisioned. Of the 46 cities around the US with Ferragamo retail environments, only Honolulu and Las Vegas can claim more than one freestanding boutique with comprehensive offerings from both the men's and women's collections. On the Strip you'll find two, at Palazzo and the Forum Shops, the latter one of the brand's most trafficked locations in the world. When Ferragamo returned to Italy in the 1920s, he set up his business in Florence—the city where Giornetti was born and raised. And throughout his 13-year tenure with the company, Giornetti says, the legacy of Salvatore Ferragamo has never been far from his mind, even as he seeks to create modern collections. His Fall/Winter 2013 collections showcase this balance, combining his love of Italian tailoring with a sleek sensibility. Integral to any Ferragamo collection are, of course, the accessories—leather goods that reflect this season's yin-yang spirit, from structured top-handle totes with the label's signature Gancio lock to new takes on the Vara pump, celebrating its 35th anniversary this year. A white crocodile runway bag and a black patent pump, meanwhile, are exclusive to Ferragamo's Las Vegas boutiques. "In the last two seasons, accessories for me have been the key point," Giornetti says. "I want the ready-to-wear to be much more lean and not overwhelm the focus. I like to say that the readyto-wear is the accessory of the accessories; they are where the brand started, and so they must be the starting point." Accessories are indeed key to the latest women's collection, as seen in Vegas-friendly boots with metal-trimmed cutouts and sleek A-line wrap skirts, although it's the cunning outerwear choices, in deep-navy wool or black leather and often paired with easy, minimalist sheaths, that emerge as the true stars of Ferragamo for fall. "I wanted to explore the idea of urban construction, with a great emphasis on outerwear, very polished coats and trench coats, and a refined idea of sportswear that feels very dynamic," says Giornetti. "I think about women who live in large cities, how they leave early in the morning and aren't able to get back until late in the day, so I have to offer them choices that take them through that day feeling right in every situation." The menswear feels no less adventurous. Giornetti A Vegasexclusive Ferragamo pump ($825). 80 delights in stretching the boundaries of structure and the use of color, even as he retains a profound appreciation for a very Italian view of tailoring, reflected in some leather moto jackets and slim pants that would feel quite welcome walking into Marquee or XS. "Menswear for me is very surgical and really about working on the details," he says. "With womenswear you can reinvent the silhouette every season, but with men's it's not as easy. I also want to create a closer language between tailoring and sportswear, to create pieces that feel closer to the refinement of a tailored piece while at the same time less strict." Giornetti may seem to have an effortless grasp on the idea of legacy-meets-modernity, but he demurs at the notion of comparing himself to the man who started it all. "Salvatore Ferragamo really did have the soul of a genius— he was a visionary, a pioneer with dreams in his mind of construction and shapes and colors, and I'm inspired by his work every day," Giornetti says. "When you have a brand with such a rich history, it can be easy to be scared of that, but we just have to be creative in understanding how to translate its heritage." The Forum Shops at Caesars, 702-933-9333; Customer Grand Canal Shoppes at Brad Pitt and a Venetian and Palazzo, 702look from 369-0251; V the Fall/ PHOTOGRAPHY BY GARETH CATTERMOLE/ GETTY IMAGES (PITT) —MASSIMILIANO GIORNETTI Winter 2013 collections. VEGASMAGAZINE.COM 078-080_V_SS_StyleSetter_Nov13.indd 80 10/22/13 11:11 AM

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