Aspen Peak - Niche Media - Aspen living at its peak
Issue link: http://digital.greengale.com/i/129660
MOUNTAIN PATROL Aspen gallerist Jordan Goodman with an acrylic by Jim Dine, French-Canadian Racing Heart, 2012. degree in architecture and furniture design and a burgeoning furniture design business (his pieces are available at Restoration Hardware and other upscale retailers), he has firmly anchored himself in the highachievers category, even when measured by our town's global-success-story standards. The debut of this gallery follows on the heels of a successful two-and-a-half-year venture in Chicago that melded Casterline's contemporary art business and Goodman's custom furniture. When Casterline was approached to open an art gallery at the Merchandise Mart that would be a designer resource for high-end furniture, he asked Goodman to collaborate. As their business gained momentum, the next step was expansion. Since both had ties to Aspen, it was a natuMantra: "Be honest and follow ral progression to open a gallery here. "We through on felt there was a void in this community. No promises. There one was really doing investment-quality is nothing more art," Goodman says. "We do only postwar, important than one-of-a-kind pieces." A loop around the someone's word." gallery is akin to scrolling through a catalog Aspen love: "The top of Ajax from a major museum of contemporary art, Mountain—it's with featured artists including Jim Dine, where I proposed." Damien Hirst, Donald Baechler, Christo, This summer: "I'm Robert Rauschenberg, and many others. excited for all of Young, affluent couples looking to start the new work we'll collections are his clientele. Prices range be bringing in." from $50,000 to several million dollars, as Casterline Goodman's niche is exceptionally exquisite art, and careful sourcing and purchasing are key. Both Casterline and Goodman travel extensively— from Hong Kong to Switzerland to South America—in search of specialty items. As a result, they sell art at a fair market price and still are able to make a profit. But does Aspen really need another art gallery? Casterline Goodman's pieces have unique twists or uncommon subject matter from hard-to-find artists. To earn hanging space, there must be something remarkable about an investment-quality item, Goodman says. For example, he gestures to a Rauschenberg (listed for $650,000) from the sold-out "Runts" series, completed in YOUNG GALLERIST JORDAN GOODMAN BRINGS 2007 and released in 2008. "The artist died shortly after CONTEMPORARY FLAIR TO THE ROCKIES. BY SUSAN REDSTONE [completing it], and the photos are from outside his studio in New York," he says. Another popular work is a Christo art of the third generation of the Crown family—a lineage with long- piece that depicts Florida islands wrapped in flamingo-pink plastic. "It's always enjoyable when people really take to a piece and find inspistanding ties to Aspen—28-year-old Jordan Goodman has found his forte: He recently opened the Casterline Goodman Gallery on ration and excitement from a work of art that we have," Goodman says with the same enthusiasm that has fueled his young yet lucrative career. "It Cooper Avenue in partnership with veteran gallerist Robert Casterline. Given his family's association with the city, perhaps it's fitting that adds an additional layer to what we do." 611 E. Cooper Ave., 970-925-1339; Goodman has staked his commercial claim in the downtown core. With a casterlinegoodman.com AP INSIGHT P 68 PHOTOGRAPHY BY JESSE DITTMAR the exhibitionist ASPENPEAK-MAGAZINE.COM 068_AP_SP_TP_Goodman_SUM_Fall_13.indd 68 5/6/13 10:51 AM