Aspen Peak - Niche Media - Aspen living at its peak
Issue link: http://digital.greengale.com/i/129660
FASHION 411 sports authority EXCLUSIVE TO ASPEN, JET SET'S EUROPEAN ATHLETIC WEAR IS A CUT ABOVE THE REST. WITH SUMMER IN FULL BLOOM, our winter layers are officially out of sight and mind, leaving our daily wardrobes in need of some freshening up with new, season-appropriate activewear. Rather than resorting to the tired yoga brands of years past, Aspen's athletically inclined are turning to Jet Set for its assortment of superior sportswear. Situated on East Hyman Avenue, the local boutique is the St. Moritz, Switzerland-based brand's only stateside outpost, and it stocks exclusive items for men and women. For summer, the selection of womenswear that is especially noteworthy includes a covetable lineup of lightweight jersey and crepe de chine T-shirts, silk anoraks with chenille linings, and printed vichy nylon sport shorts in the most vibrant shades of coral, banana yellow, and plum, which are particularly on-trend this season. 433 E. Hyman Ave., 970-429-8336; jetset.ch the denim den Silk anorak, Kendy 2 ($800). PHOTOGRAPHY BY EMILY CHAPLIN (FULLER) The Blues Jean Bar stocks some 40 brands in its 18 US stores and features a mobile jeans bar trunk show in Aspen. AT THE BLUES JEAN BAR, ASPEN LOCAL LADY FULLER SERVES UP CLASSIC DENIM WITH A TWIST. O utfitted with a wooden bar, worn-in bar stools, and a staff of "jeantenders," The Blues Jean Bar isn't your typi- Lady Fuller, founder of The Blues cal watering hole. Founded by Aspen denizen Lady Jean Bar. Fuller, the national retailer caters to men and women looking for the ultimate pair of blue jeans. "I wanted to create a store that was very different [and] that met people's needs, but also felt warm and homey," explains Fuller. "Being from New Orleans, I thought a blue jean bar was a fun play on a blues bar." Stocking more than 40 designer labels, including Genetic Denim, Citizens of Humanity, Joe's, and MiH Jeans, the store features a "menu" above the bar, breaking down the well-edited merchandise by brand, wash, size, and style. "Every single body type is different, so a jean that fits one person won't necessarily be right for another," she says. "The perfect pair is the jean that complements your individual body type." In addition to its 18 brick-and-mortar locations, The Blues Jean Bar now offers a BJB Express service, allowing online shoppers to receive five head-to-toe outfits based on their personal measurements and taste. And while there's no store here in Aspen just yet, the retailer offers trunk shows in the form of a mobile jeans bar, which is rolling into town this summer so that locals can shop classic styles like boot cut, flare, and skinny, as well as a variety of contemporary offerings, including colored, printed, and embellished denim. Although Fuller continues to expand her reach, it is her local surroundings that most inspire her. "In Aspen, the world comes to you. Everyone passes through here," she says. "Our small town's transient lifestyle of having people like the Dalai Lama, Julia Roberts, and Bill Clinton in the same grocery store is something special. It's the brain gain of all the different people who visit that inspires me." 720 E. Durant Ave., Ste. E7, 970-429-8028; thebluesjeanbar.com 102 ASPENPEAK-MAGAZINE.COM 102-106_AP_SS_Fashion411_SUM_Fall_13.indd 102 5/7/13 11:27 AM